Nice to meet you.
I’m Olivia Loycano.
And I would love to help you build your brand.
A little bit about me
I'm a strategic, effective, and creative full-stack marketer. For nearly 10 years, I’ve helped brands of all sizes tell their story, market their offering, and connect with their audience. With fresh ideas, exceptional execution, and expert orchestration, I set up fundamental marketing strategies, thoughtful processes, and compelling programs that fuel proven growth.
I specialize in brand and product positioning, digital and email strategy, and creative development. I’ve worked across industries — from wellness to tech to healthcare to retail to b2b — with small businesses, startups, nonprofits, and enterprise giants, helping organizations reach their goals.
I’m a sucker for a local market, well-designed cookbooks, and plants.
How I can help you grow your business
Brand Development
Whether you’re launching a new business, evolving your existing brand, or want to better connect with your audience, I can help you tell your authentic brand story to reach your community in new and meaningful ways.
Marketing strategy and planning
Brand, product, and service positioning
Storytelling and messaging
Brand and visual identity
Digital Strategy
From a complete digital playbook to one-off ad campaigns to an overhauled email strategy, I build digital programs that nurture and grow your audience.
Email marketing
Websites
Subscriber nurturing and growth
Digital ad campaigns
Design & Creative
Maybe you’re starting from scratch with your look and feel — or maybe you just need a graphic. Maybe you have a vision — or maybe you don’t. Whatever your creative needs, I can meet you where you are.
Print and digital collateral and graphics
Email design and template building
Content development and copywriting
Presentation templates and pitch decks