WORK SAMPLING
Brands & businesses I’ve worked on
I’ve helped brands of all sizes and all industries — small businesses, civic organizations, wellness coaches, nonprofits, tech startups, and more — tell their story, market their offering, and reach their community in new ways.
![AS - [05] - Build the future-V1 (1).jpg](https://images.squarespace-cdn.com/content/v1/5eecb50fe6780d38b9f9a324/1592854794203-6BQGCVDRGBC94EDNRRCZ/AS+-+%5B05%5D+-+Build+the+future-V1+%281%29.jpg)
HubWeek
MARKETING STRATEGY — HubWeek started as an annual Festival to bring together the brightest minds in Boston. 2019 was the first time the organization offered year-round programming and products. I led the marketing effort — a full brand overhaul, website launch, email strategy, and digital campaigns — plus direction of the Festival’s on-site look and feel. The results:
149% increase in ticket sales
181% boost in social interactions
15% decline in attendee flake rate
Manifest Boston
BRAND LAUNCH — In early 2020, we launched an umbrella brand to sit over the HubWeek Festival, allowing the organization to evolve both in mission and go-to-market strategy. I was instrumental in orchestrating the brand naming and logo design, mission and vision setting, and full rollout across all channels. And then, in a pivot to virtual to stay relevant and growing. The results:
20% growth in email subscribers
2.5x more web visitors and new web visitors
84% increase in newsletter click-through rate
“Working with Olivia was a dream! She was not only able to execute my vision, but made it better than I could have imagined. She was super clear with communication and her turnaround time was as promised.”
— Meagan Fitzgerald, The Resting Bliss Face Podcast
ezCater
GROWTH & EMAIL MARKETING — At ezCater my focus was simple: grow the business. I helped the startup achieve its goals by:
Initiating a newsletter redesign that increase the click rate on key actions by 165%.
Building and executing marketing plans for major product launches that, in one case, increased audience usage by 24%.
Leading a cross-functional effort to launch 60 email campaigns, 20 pieces of collateral, 15 webpages, 5 webinars, and 3 products.
“Olivia is an incredible marketing professional. She is not only crazy smart, she also has the killer combination of being both hyper data-driven and exceptionally creative.”
—Sam Allen, ezCater
Ovia Health
MARKETING PLANNING — I owned Ovia Health’s enterprise marketing from strategy to email, demand generation to sales enablement, and digital to print. In just one year, the brand saw an impressive evolution:
Increased web traffic 278% with the execution of a new digital marketing strategy.
Grew lead volume 471% by initiating the company’s first digital ad campaigns and comprehensive email strategy.
Refreshed positioning and design-language across channels.
“From planning integrated marketing strategies to identifying small tweaks that vastly improve campaign performance, Olivia's attention to detail and passion for helping organizations identify their goals and grow comes through in everything she does.”
—Sarah Coppersmith, Ovia Health
IdeaPaint
DESIGN & CREATIVE — IdeaPaint’s story and visual identity were rebuilt from the ground up. As a team we launched a new website, built the company’s first digital marketing campaigns, and overhauled email strategy. The brand’s in-house designer, I gave our packaging a fresh look and feel and helped inform our event presence and aesthetic. We:
Increased web lead volume 150% year-over-year.
Grew the e-commerce business 22% year-over-year.
Doubled lead generation at events.
“Olivia is that rare and beautiful mix of creativity meets critical thinking. She uses her keen eye for design to visualize and bring to life the unique story of whatever brand or product she's focused on.”
—Katie Adams, IdeaPaint
